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Blood, Sweat & Purpose: A Campaign for Period Dignity
Blood, Sweat & Purpose: A Campaign for Period Dignity
Welcome to our campaign against period poverty, in collaboration with WUKA.
We’re on a mission to support girls, women, and people who menstruate by helping to provide access to essential, sustainable period products. Restoring dignity, building confidence, and breaking taboos.
Our initial goal? To support 500 individuals. But with your help, we’re aiming for 1,000.
How can you get involved?
This year, we’re proud to stand with WUKA to tackle period poverty and stigma – because no one should have to choose between hygiene and dignity.
We’re backing grassroots organisations that are creating real change in communities, supporting those most in need.
This is more than a campaign – it’s our purpose.
And we’d love you to be part of it.
Together, let’s break the silence. Let’s lift each other up. Let’s make period dignity a reality for all.
We first met Ruby Raut, the visionary founder behind WUKA (Wake Up Kick Ass) as a finalist at last year’s Enterprise Vision Awards.
Growing up in Nepal and managing her periods with sari rags, Ruby was driven to challenge taboos and empower others with sustainable period product solutions.
Launching WUKA through a bold Kickstarter campaign, she transformed it into a multi-million-pound business.
In 2024, her pioneering work helped abolish VAT on menstrual products in the UK, marking a significant victory for menstrual equity and sustainability.
Today, her relentless passion continues to ignite a global movement toward affordable, eco-friendly period care.
Visit WUKA here
Join The Movement: Empowering Dignity, Breaking Stigmas
Join a movement that’s driving real change; empowering people to live with dignity and breaking down period stigmas along the way.
We’re building a list of organisations that will receive boxes of reusable period pants – sometimes one, sometimes several – depending on need. If you know a group that could benefit or want to get involved, we’d love to hear from you, please get in touch here!.
This is our charitable purpose of the year, and we’d be proud to have you with us on this journey.
Let’s make a difference together.
Join Our EVAS Ambassadors
Our EVAS Ambassadors will be delivering boxes of WUKA period pants to those in need – there are more to be announced. Watch this space!
Make a Donation
If you’d like to make a donation to our campaign, please click the button to contribute. We’ll ensure that your generous support is acknowledged in our campaign materials, so you can see the impact you’re helping to create.